Tag Archives: personal brand

CPD23 Thing 3: Personal Branding

8 Jul

When I first heard of “personal branding” I have to admit the term turned me off. I was very resistant to the idea that I need to market myself like a product I’m trying to sell. However, as the Practical Librarian¬†points out, just because you do not put the effort into creating your personal brand does not mean you don’t end up with one. The problem in that case is that you are letting yourself be defined by what people may find on the web instead of taking action to present an identity that reflects you the way you want to be seen. I realized it isn’t necessary about packaging yourself as a product, but about managing your identity and professional reputation.

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