When I first heard of “personal branding” I have to admit the term turned me off. I was very resistant to the idea that I need to market myself like a product I’m trying to sell. However, as the Practical Librarian points out, just because you do not put the effort into creating your personal brand does not mean you don’t end up with one. The problem in that case is that you are letting yourself be defined by what people may find on the web instead of taking action to present an identity that reflects you the way you want to be seen. I realized it isn’t necessary about packaging yourself as a product, but about managing your identity and professional reputation.
Despite my good intentions to keep up with the CPD23 schedule, I have fallen quite a bit behind. I left for the ALA Annual conference shortly after writing my last post, and things were a bit busier when I got back than I had anticipated. Hopefully I will be able to get back on track!
Thing 2 was to investigate other CPD23 participants’ blogs and comment on some of them, to start getting used to the “social” aspect of social media – having conversations rather than just posting your thoughts into the void. I’ve been commenting (sparingly) on blogs for years, so this was not so new to me. Commenting on posts that have gotten you to think about something in a different way, or that just interest you for whatever reason, is a great way to get your feet wet with blogging. Comment on enough posts and you start to realize that hey, maybe you do have something to say and starting your own blog doesn’t seem like such a silly idea.
Attention YA, children’s, and school librarians! My friend Anna Staniszewski, an author of middle-grade books, and her colleague Alisa Libby are launching a new blog to promote new YA literature. It’s called First Page Panda and will give authors a platform to share the first page of new and upcoming books. According to their announcement:
At First Page Panda, our goal is to offer a free outlet for book promotion where readers can browse book blurbs and read first pages of a wide variety of YA and children’s novels—not just the top-selling mainstream titles that crowd the shelves of the average chain bookstore.
I think this is a great idea, and I love that they are helping to promote books by less well-known authors. This new website will be an excellent resource for school and YA librarians to keep track of upcoming new titles that they might want to add to their collections. The site is planned to launch in September. Bookmark it now!